Business 101

68The game is changing.  Far too many people in business have not realized that as yet. However it is absolutely true.  We must change the way we think about business. The game of business is totally changing and if you are going to stay up in front and lead the pack, then you need to be willing to change as well.  You can no longer have yourself and your sales people focus on products.  They are not to be product pushers, they are meant to be problem solvers!

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68To be truly effective in your business and to grow a great company you need to learn to listen!  Instead of talking all the time and leading the conversations, you would be wise to stop, listen and think … long before you act or react.  I would recommend four considerations when it comes to listening.

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68As I write this I am flying to Jacksonville, Florida for three days of meetings, two of which are at an annual meeting for a large group of contractors.  Since our company deals with a lot of home service contractors, there are always a lot of contractor businesses represented at this association meeting.  Unfortunately, this year attendance is down from what was anticipated and the culprit, during these economic times, is lack of cash flow.  For nearly two years now, I have seen contractors and other businesses throughout America, and the world, continually struggle over the issue of cash flow.

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68It almost seems inevitable.  It happens all too often.  When push comes to shove and the sales person or manager has some leeway, sales are slow, and pressure to produce is high, then decisions are often made to cut the profit margin just to get the sale.  I have been there, and wore that T-shirt!  In fact, I have seen cases over the years where profit is totally given away to get the sale.

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68Would you really like to grow your business?  Would you really like to increase top line revenue and bottom line profits? Are you serious about it?  If so, “connecting” IS the key to phenomenal business growth. In mid year 2005 we started our business and in less than two years we had become a national financial business solutions company.  Did everyone know about us? No!  Were we a household name? No! But we had clients/customers from coast to coast and border to border.  We were indeed national in scope.  In fact, we had more clients/customers nationwide than we had within a 100 mile radius of our corporate offices.

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